A New Way to Look at Age-Related Eye Health Concerns

a-new-way-to-look-at-age-related-eye-health-concerns.jpga-new-way-to-look-at-age-related-eye-health-concerns.jpgAge-related eye health concerns are an increasing problem in the US. With an aging population, the number of patients coming through eye care practices that have a risk for or have developed age-related eye health concerns continues to grow. According to the National Eye Institute, the number of Americans suffering from these concerns will have grown to 3.66 million, almost a 60% increase from 2010. That number is projected to increase to just under 5.5 million by 2050.

A Growing Risk

While the number of identified cases of age-related eye health concerns increases, the number of people with a higher risk also grows. There are both modifiable and nonmodifiable risk factors for developing age-related eye health concerns, with some being more concerning than others. Age is the primary risk factor, increasing risk from 2% at ages 50-59 to 30% at age 75+. Family history is another heavy-impact risk factor, tripling the patient’s risk of developing vision issues.

The Opportunity for Positive Impact

a-new-way-to-look-at-age-related-eye-health-concerns-1.jpga-new-way-to-look-at-age-related-eye-health-concerns-1.jpg As an eye care professional, patient outcomes and practice success are two of the highest priorities. While no one wishes age-related eye health concerns on anyone, this increase provides an opportunity for optometrists. More patients with concern mean more outcomes to impact, allowing ODs to positively affect patient lives. There is also a business opportunity for practices willing to focus on all aspects of age-related eye health concerns.

EyePromise & Age-Related Eye Health Issues

About 7% of the patients that walk into an optometry practice have or are at risk for age-related eye health concerns. With an EyePromise® partnership, you can identify patient risk, proactively care for that risk, and provide nutritional support for those identified with age-related eye health concerns.

Identify Risk

Using the QuantifEye® MPS II macular pigment optical density measurement (MPOD) instrument, ODs can identify one of the modifiable risk factors for age-related eye health concerns: low macular pigment. Testing MPOD in your practice can be a significant additional revenue stream that helps differentiate you among competitors. Learn more about testing MPOD with our MPOD blog series.

Proactive Care

EyePromise Restore is an eye health nutraceutical formulated with high-quality ingredients proven to reduce the risk of age-related eye health concerns. Adding Restore to your protocol helps patients feel like they’re taking control of their eye health. It also adds another source of income to your practice. Learn more about the importance of proactive care.

Nutritional Support

If patients already have age-related eye health concerns, it doesn’t mean they are too far gone. It’s a matter of protecting the vision they have left. EyePromise designed the AREDS 2 Plus products with the AREDS 2 study ingredients plus additional nutrients proven to maintain vision. AMD-Stage-Chart-Consumers-1024x727-1.pngAMD-Stage-Chart-Consumers-1024x727-1.png

Practice Support

EyePromise provides your practice with all the tools necessary to hit the ground running. From patient education material to staff tools to in-office marketing pieces, EyePromise has a variety of resources to utilize. We also offer online and in-practice support and communication to ensure your practice is getting everything you need to be successful and understands the best way to utilize our program. Overall, the opportunity for positive impact can help your patients and your practice. Did you know that by adding the EyePromise products that focus on age-related eye health concerns, you could impact your bottom line by over $20k in the first year? No one wants the impact age-related eye health concerns to be as large as its projected to be. However, eye care professionals can make a difference in this growing patient population, while also improving their practice.

Sources

  1. “Age-Related Macular Degeneration: Facts & Figures.” BrightFocus Foundation, BrightFocus Foundation, 10 Apr. 2018, www.brightfocus.org/macular/article/age-related-macular-facts-figures.
  2. “Age-Related Macular Degeneration (AMD).” National Eye Institute, U.S. Department of Health and Human Services, July 2018, www.nei.nih.gov/eyedata/amd.

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